We know great improvements happen when Auburn businesses turn to their local business community to overcome tough challenges and meet critical growth goals. That’s why Buy Local Auburn works hard to raise awareness of local partnership opportunities right at Auburn businesses’ doorsteps. Auburn’s robust automotive dealerships experienced firsthand how collaborating with Buy Local opens new – and often overlooked – doors that benefit their business and the community.
Auburn’s thriving automotive industry competes in a region abundant with dealerships and automotive businesses. When the City of Auburn’s Economic Development team was tasked with encouraging the retention and expansion of local business sectors, the automotive industry stood out as an important focus. To meet the challenge, our team launched a strategic, hyperlocal digital advertising campaign aimed at motivating Auburn businesses and residents to turn to the local automotive community for their needs. They had the tools to find local dealers easily and conveniently through the Buy Local Auburn’s supply chain search tool.
Several local automotive businesses benefited from Buy Local Auburn’s efforts. By local businesses choosing to purchase fleet cars to replace older stock from Auburn’s automotive dealerships, the sales tax dollars stayed in Auburn and benefited the community. In some cases they also received more competitive pricing and packages. Local businesses working together improves our community, creating new opportunities for growth, and encourages a strong local economy. Buy Local Auburn is working to make local business partnerships easy and convenient, motivating a stronger local business community.
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